Case study · Pet grooming marketing

Bath Day

Turn every groom into a mini-premiere that pet owners can’t help sharing.

A concept GVPS created to show our approach. “Suds & Snips Grooming” is a fictional business.
The challenge

Groomers do adorable, visible work all day, but most feeds are a few blurry photos and a “book now” post. Owners don’t share those, so the shop’s best advertising, happy pets and proud owners, never leaves the building.

The idea

Make every groom a mini-premiere. Each pet gets a name card and a quick wet-to-fluffy reveal, and the owner gets tagged. Owners repost their pet in a heartbeat, so every appointment turns into free word of mouth with the shop’s name on it. A monthly “Fresh Face of the Month” vote keeps followers coming back.

Sample creative

Social posts built from the kind of photos a business already has.

Fresh from the tub
Meet Biscuit.
Shih Tzu, 4Bath + teddy cutRebook: 6 wks
The name card: every pet gets its own “premiere,” and owners repost it within minutes.
Bath Day · Tuesday
Mochi has opinions about bubbles.
Tag a dog who needs a spa day.
Bath-day moments: funny, real, and made for comments and tags.
Fresh Face of the Month
Vote with a ❤️ below
Ginger
Waffles
Pearl
The monthly vote: three regulars compete, and their owners campaign for votes.

The video, shot by shot

A vertical video for Instagram Reels and TikTok, cut from phone footage.

Bath day for Biscuit.
0:00

The “before”: soggy, a little unsure. Same playful sound opens every reveal.

Snip, snip.
0:03

Quick cuts of the trim and blow-dry, sped up to the beat.

Ta-da. Meet fresh Biscuit.
0:06

The reveal. (In a real campaign it’s the same pet from start to finish; stock photos stand in here.)

Suds & Snips
Book online · Tag your pup
Book your pup’s spa day
0:09

End card: logo, “book online,” and a prompt for the owner to share.

Proposed deliverables

Every appointment becomes shareable content, and the pet owners do the spreading.

What the business provides

Quick phone photos and clips of each pet before and after, plus the owner’s okay to post.

What GVPS provides

The series look, templates, video edits, captions and a posting plan your front desk can run.

Package

Packages · from $149

Want something like this for your business?

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