Watch the animatic.
The full :30, previsualized with AI so a client can see and hear the spot before committing to a shoot. The final spot is shot live.
A :30 launch spot and social series for the Motive One city e-bike, pitched with an AI animatic before a single shoot day.
Motive is a fictional brand. No real client, talent or footage is represented.On a short city trip, the car is the slowest and most expensive part of the journey. Traffic, the pump and the parking hunt. Every driver hates all three, and nobody had made a bike ad about them.
Three skips, one bike. Skip the traffic, skip the pump, skip the parking. Three quick beats, each landing on a super, then one breath for the punchline at the café: “Traffic was insane.” “Was it?”
The full :30, previsualized with AI so a client can see and hear the spot before committing to a shoot. The final spot is shot live.
AI previs storyboard. LA daylight that warms toward golden hour, long lenses on the traffic, a camera bike riding alongside.
Skip the traffic. Gridlock on one side. The bike lane on the other.
Skip the pump. The meter climbs. He rolls on by.
Skip the parking. Front-row spot, every time.
The product. Hero detail on the bike. Range and specs confirmed by the client.
“Traffic was insane.” His friend arrives late and frazzled, still holding his car keys.
“Was it?” One line, all in the timing. Then the end card: Motive. Built to move.
Six social pieces, each with a hook in the first two seconds.
| # | Piece | Hook |
|---|---|---|
| 1 | Skip the traffic | Car vs bike, same trip, timer on screen |
| 2 | Skip the pump | The meter spinning, cut to plugging in at home |
| 3 | Skip the parking | Driver POV circling the block |
| 4 | “Was it?” | The café punchline as a skit |
| 5 | Built to move | A slow 360 around the bike |
| 6 | Test ride | Key art animates in: “Book a test ride” |
Brief to delivery in six weeks on the lean plan: animatic and pitch, casting and permits, one shoot day, then the :30, :15 and :06 plus the social series.
No AI likeness of real people. Product claims and helmet rules flagged for the client. The final spot is shot live.