Case study · Pizza restaurant marketing

Pie Chart

A weekly poll series where the pizza is the chart, and the comments do the marketing.

A concept GVPS created to show our approach. “Fire & Slice Pizza Co.” is a fictional business.
The challenge

Every pizzeria posts the same thing: a photo of a pie and today’s special. Followers scroll right past, and each week fewer people see the posts at all.

The idea

Turn the pizza into a pie chart. Every week asks one fun question: pineapple or no pineapple, the best topping combo, who gets the last slice on game day. People love to argue about pizza, and every comment pushes the post out to more people. The following week reveals the results, with a special tied to the winner.

Sample creative

Social posts built from the kind of photos a business already has.

Pie Chart · Week 12
Pineapple on pizza?
● NO 59%● YES 41%
The poll: the pizza itself shows the vote. Same look every week, so followers spot it instantly.
The results are in
The people have spoken: no pineapple.
This week only: $3 off any Hawaiian, for the brave 41%.
The reveal: results plus a special tied to the winner (or the loser) keeps people coming back.
Game day · Sunday
Who gets the last slice?
● AWAY 45%● HOME 55%
Game-day edition: team colors on the pie, plus a party-pack order link.

The video, shot by shot

A vertical video for Instagram Reels and TikTok, cut from phone footage.

Pie Chart · Week 12
0:00

A fresh pie on the peel, headed for the oven. Series title card, same open every week.

Pineapple on pizza?
0:03

The slice pulls away and the pie becomes the chart, with the question on screen.

Vote in the comments ↓
0:08

Slow push-in on the finished pie. Big, simple call to action.

Results next Friday
0:13

End card: logo, order link, and a tease for next week’s question.

Proposed deliverables

A pizzeria’s everyday menu can become a conversation customers want to join every week.

What the business provides

Photos or phone clips of your pies, your menu, and the specials you’re willing to run.

What GVPS provides

The series concept, chart graphics, video editing, captions, questions and a posting plan.

Package

Packages · from $149

Want something like this for your business?

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