Case study · Plumbing & home services

The Problem Solvers.

When things go wrong, they’re the ones you call. A campaign that makes one plumber the name homeowners remember, by being useful before anything breaks.

A concept GVPS created to show our approach. “Problem Solvers Plumbing” is a fictional business.
The challenge

Most plumbing ads blend in.

  • “Need a plumber? Fast, reliable, affordable.” Every company says the same thing.
  • No real problem, no story, nothing to feel.
  • Nothing worth saving, sharing or remembering when the pipe actually bursts.
A generic plumbing billboard: Need a plumber? We can help
A plumber explaining a repair to a homeowner under the sink
The idea

Teach first. Sell second.

Turn the problems homeowners actually have into short, useful content. People save tips, share them with neighbors, and remember who taught them the day something breaks.

  • Real stories from everyday plumbing problems
  • Educational, but relatable, never preachy
  • Trust and name recall built through usefulness

The launch carousel.

Five slides, one swipe each. Every slide has a job, in the order a homeowner needs it: notice the problem, learn something, meet the person, act early, call.

Carousel slide 1: The hook
1 · The hook“Small drip. Big problem?” One bold image that stops the scroll.
Carousel slide 2: The useful part
2 · The useful partThree signs your water heater needs attention. The slide people save.
Carousel slide 3: The face
3 · The faceMeet your plumber: local know-how, straightforward service. Trust before the call.
Carousel slide 4: The warning
4 · The warningBefore it becomes an emergency: spot the signs early.
Carousel slide 5: The call
5 · The callCall the Problem Solvers. Clear answers for everyday plumbing problems.

The hero video, shot by shot.

A 20-second spot for Reels, TikTok and Facebook. One morning, one emergency, one company that shows up.

Shot 1

Monday, 7 AM A new day. The call comes early.

Shot 2

Of course. Some problems can’t wait.

Shot 3

We find it. We fix it. Plumbing problems don’t wait, and neither do we.

Shot 4

Call the Problem Solvers. We’re ready, whenever you need us.

Recurring series

Plumbing problems in 15 seconds.

Quick tips, real help, right when you need it. One short video a week, shot on a phone at real jobs.

  • How to stop a running toilet
  • Detecting hidden leaks early
  • Unclogging drains safely
  • Preventing frozen pipes in winter
A plumber checking the pipes under a sink

Before it becomes an emergency.

Seasonal tip posts that give the company a reason to show up in the feed all year, and a reason for customers to book a check-up.

Spring: Clean gutters and drains
SpringClean gutters and drains
Summer: Check outdoor faucets
SummerCheck outdoor faucets
Fall: Inspect the water heater
FallInspect the water heater
Winter: Insulate pipes against freezing
WinterInsulate pipes against freezing
Alex, a smiling plumber with arms crossed
Meet your Problem Solver

A real face people trust.

Homeowners want to know who’s coming into their house. A short intro post and video for each plumber on the team does that.

“Hi, I’m Alex. Fifteen years of fixing what others can’t. I treat every home like it’s my own. Clear answers, quality work.”

Sample intro. For a real client, it’s your own team, in their own words.

What’s included

Useful content, every week.

Done remotely from phone clips and photos of real jobs, for plumbing companies anywhere in the country.

Packages from $149 · See all packages →

What the business provides

Phone clips from real jobs, a few photos of the team, and the questions customers ask most.

What GVPS provides

The campaign idea, topics, scripts, graphics, video editing, captions and the posting plan.

Want marketing like this for your company?

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