The Weekly Special, Made Social | Campaign

Watch the series

Three vertical episodes for Reels, TikTok and Stories. Sound on.

Burger of the WeekMonday Reel. The special builds itself, layer by layer, then the name stamps on. “Here till Sunday. Then it’s gone.”

Sandwich of the DayDaily Story at 11am. The calendar flips to today and two halves slam together. “Today only. Till it’s gone.”

You Pick, We BOGOThursday Reel. Three items, numbered. Comment 1, 2 or 3; the winner is buy one, get one next Tuesday.

The challenge

A busy fast-casual menu has a special every week: a burger special, a sandwich of the day, a deal. Most of it lives on a chalkboard and gets one photo post, if that. Nobody scrolls a chalkboard.

The idea

Give every special a format people learn to expect. Burger of the Week builds the special layer by layer every Monday. Sandwich of the Day flips the calendar at 11am and slams two halves together. You Pick, We BOGO lets followers vote on Thursday for next Tuesday’s buy-one-get-one, so one comment turns into five days of content. Same slot, same look, one clear ask.

Sample creative

Social posts built from the kind of photos a business already has.

Burger of the Week: one real photo, sliced into layers, so the Reel doubles as the menu description.

Sandwich of the Day: the lunch decision, made at 11am, every weekday.

You Pick, We BOGO: a one-character comment is the easiest ask on social.

Proposed deliverables

GVPS turns a menu you already have into a weekly show people come back for.

01Three stop-motion series templates in your name, colors and food
02Burger of the Week, Sandwich of the Day and You Pick, We BOGO episodes for four weeks
03Captions, story polls and comment prompts
04A code word for the register so you can count BOGO redemptions
05A weekly posting calendar
06A four-week pilot with a simple numbers readout

What the business provides

Next week’s specials and prices by Friday, phone photos of each item on a plain counter, and a yes or no on the drafts. About ten minutes a week.

What GVPS provides

The cutouts, animation, sound, captions and posting schedule.

Package

Packages · from $149

See all packages →

Want something like this for your business?

Start a project →Call 310-717-9470

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