Case study · Pet care & dog walking

Happy Tails, On Repeat

Three weekly series that turn the pets a local dog walker already cares for into the reason a town follows, shares and books.

Spec work GVPS created for Ruff Life Co. of Belterra and Dripping Springs, Texas, using its own photos and logo with permission.

Watch the series

Three vertical episodes for Reels and Stories, each built from a phone photo. Sound on.

Dog of the WeekMonday Reel. A sports-broadcast highlight show: three nominees, telestrator replays, then the crown. “Who’s next? Tag your pup.”
Guess the PupDaily Reel or Story. An extreme close-up through a peephole. Comment your guess, then 3, 2, 1 and the reveal.
Daycare Report CardEvery daycare day. Zoomies: A+. Mud level: yes. Stamped “Good pup!” and sent home to the owner.
The challenge

Ruff Life already posts Faces of the Day and crowns a Dog of the Week, and every pet comes with a family who would happily share it. But single photos blur together in the feed, so the best advertising a pet-care business has, proud owners, rarely leaves the page.

The idea

Turn what Ruff Life Co. already posts into three shows people learn to expect. Dog of the Week becomes a Monday highlight broadcast. Guess the Pup turns Face of the Day into a daily comment game. The Daycare Report Card gives owners something they want to repost. Every share lands one tap from the “Message” button, where bookings already happen.

Sample creative

Every episode starts as a phone photo from a walk, drop-in or daycare day.

Bijan, a curly black and white dog, in a car seat
Dog of the Week: one snapshot becomes the nominee card, the replay and the crown.
A small black kitten
Guess the Pup: not every Ruff Rider barks. Kittens keep the game honest.
A group of dogs on a deck
Daycare Report Card: the whole class graded, stamped and sent home.

Proposed deliverables

GVPS turns the photos a pet sitter already takes into a weekly show owners love to share.

What the business provides

The photos you already take on walks, drop-ins and daycare days, each pet’s name and one quirk, and the owner’s okay to feature their pet.

What GVPS provides

The cutouts, animation, music, sound, captions and posting schedule.

Package

Packages · from $149

Want something like this for your business?

More campaigns
Catch of the Day Seafood →The Weekly Special Burgers →What’s in the Box? Restaurants →Motive E-bike brand →More Than a House Real Estate →The Problem Solvers Plumbing →Pie Chart Pizza →Bath Day Pet Grooming →There’s No Scare to This Chair Dental →The Glow Diary Med Spa →